I noticed that Molson has started another round of TV commercials to sell it’s beer, Canadian. Correct me if I’m wrong, but sometimes it seems like Canadians are all to happy to rely on cultural stereotypes regurgitated and reinforced through beer commercials as their prime source of cultural and national unity. Remember that ad called, “The Rant” – it featured a guy named Joe ranting about the stereotypes that many Canadians think Americans have of Canadians. I have to admit, it was a clever play on how most Canadians would describe their southern counterparts perceptions of the great white north. But does that not just serve to reinforce our rather misinformed ideas of Americans. That is, that they are slow-witted and ignorant?
In the end, I’m not sure what is more insulting – the fact that Molson is using limp patriotism to sell beer, or the fact the most Canadians have no problem with it.